Pledge your allegiance to Yorkshire Tea with these £150 PlayStation and Xbox controllers

Sorry, PG Tips lovers, there’s diddly squat for you.

Yorkshire Tea fans, it’s finally time to blend your love of a good cuppa with gaming, as the iconic brand has a pair of controllers on offer.

Do you have a spare £150-£300 and fancy a brand new PlayStation and or Xbox controller? Can’t stop drinking tea? Yorkshire Tea showed off a pair of snazzy looking controllers yesterday in the style of the tea brand’s boxes designed by POPeART, and I’ve honestly never seen a stranger controller (yes, I’m including Resident Evil 4 ’s chainsaw controller). Each one costs £150, which is pretty steep even by the PS5 and Xbox’s standards, though Yorkshire Tea is aware they’ll be out of most people’s price range. Typically a DualSense or Xbox Series controller will set you back around £60, so they’re more than twice as expensive.

But we don’t do this sort of thing a lot so the volume was a total guess. So we’re reading all of the comments and sharing what people are saying with the team. Especially the calls for mugs and teapots to finally come out. — Yorkshire Tea (@YorkshireTea) November 30, 2023

“Sorry they’re not cheaper!” reads a tweet from the official Yorkshire Tea Twitter account. “Believe it or not we’re not making money on these. It’s a small run of a Popeart custom design which we originally pondered just making one of as a marketing thing, and then thought: what if we actually make them available to buy?

According to store page for the controllers, the designs came about because “controller designer extraordinaire” POPeART tweeted a design at the company, so it “had a bunch of Zoom meetings and turned it from a pipe dream into an actual thing you can hold in your real, human hands.” I feel it is worth noting that POPeART’s website does also have a link to NFTs they appear to be peddling, so that’s possibly something to consider if you’re thinking about picking up the Yorkshire Tea controllers.