Steven Spielberg is producing a Coca-Cola vs. Pepsi movie, in case you were wondering where Hollywood is at right now

I’m rooting for massive company number one!

Image credit:Reuters/VG247

To be fair, Deadline’s report states this will be a movie based on the true story behind the Coca-Cola and Pepsi conflict, but who the hell cares anyway?

Spielberg will produce the project, which had been in development for a while at Sony, through his Amblin Entertainment banner. It was bought “as a pitch” for $1 million-plus earlier this year by the studio. Cola Wars (tentative title) is being penned as we speak by Jason Shuman (Apple’s Acapulco) and Ben Queen (Netflix’s A Note of Explanation). Queen also worked on Cars 2 and 3 for Pixar.

According to Deadline, the movie aims to tell “the true story of Pepsi’s attempt to challenge Coca-Cola’s century-long reign as the world’s top cola. It uncapped the “Cola Wars” of the mid-1980s, which included everything from Michael Jackson’s fiery mishap to the New Coke debacle, as the ultimate underdog tale of history’s most iconic second-place contender (Pepsi) vying for the No. 1 spot (Coca-Cola).” Sure, there’s a degree of potential in a chatty, fast-paced ’true story’ movie with an all-start cast that deals with two famous brands, but so many of those have fallen flat in the past that I’m not sure why you shouldn’t just spend the money developing literally anything else.