Xbox’s Activision deal is already working: data suggests more US adults are becoming interested in Game Pass

Uh oh, spicy numbers alert.

Image credit:VG247/Activision

It looks like Microsoft’s recently completed deal to acquire Activision Blizzard is already resulting in a slight bump to the amount of people who’re considering subscribing to Xbox Game Pass.

This is according to data collected by consumer analytics firm CivicScience , which has conducted polls of US adults with the aim of determining the effect that the deal could have in terms of helping to stoke more interest in Microsoft’s gaming offerings.

Interestingly, the sample size of the company’s 2022 survey was reportedly slightly larger than that of its 2023 version, with the former being based on 2,978 responses to the latter’s 2,209. While this is likely due to the fact the 2022 version’s responses were collected over a slightly longer timespan, it does potentially suggest that the trends could be even more pronounced were an equal number of people polled.

Naturally, whether any of this will actually end up translating into a substantial material increase in the Xbox’s earnings remains to be seen, but it’s interesting to consider nonetheless.

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