As well all know, streaming is where it’s at for executives these days.

Dwayne Johnson, wearing black and red leather, is stood with Chris Evans, in a brown outfit and leather jacket, in a toy shop in a promotional image for Red One. - 1

Image credit:Amazon MGM Studios

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As reported by Variety , Red One’s opening weekend brought in $34 million domestically in its opening weekend, a paltry amount compared to its $250 million, having now grossed around $84 million internationally, which still isn’t enough obviously. David A. Gross, who runs the movie consulting firm Franchise Entertainment Research, says that “the production cost was an estimated $250 million. That’s a lot of money for a Santa Claus story. The opening is not a disaster, but it’s not enough against $250 million before marketing and distribution. A film like this should not have been made for more than $150 million.”

“Whether or not people like it, the value of these movies is different for our business model,” Wilson adds. “If we can put these movies out theatrically and cover our P&A [print and advertising] costs, why wouldn’t we? We’re getting a massive marketing campaign that’s being paid for before the film gets to streaming.”

We still don’t get concrete numbers for streaming shows and films, so unless as Variety notes Red One gets a sequel of some kind, it’s probably going to be impossible to tell if pumping this much money into a film only for it to fail at the box office was actually worth it or not.

Red One doesn’t have a streaming release date just yet, so you’ll just have to hold off if you’re one of the many people out there that really aren’t fussed about catching it in cinemas.

Red One

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